Hey, I'm Sydney Illum.

I'm a Los Angeles beach bum thriving in New York City. Alexa, play "Ironic" by Alanis Morissette.
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I graduated from BYU Adlab in '23, and I've been at Wieden + Kennedy NY every since.
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Over the last two years, I've been busy making advertising campaigns for the world's biggest QSR: McDonald's.
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In that time, I've brought two massive global launches to life, owned social campaigns, and made my first TV commercial (directed by Jared Hess, casual).
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I move fast. I adapt. I love a challenge. I love change. I crave chaos and constructive feedback. Set a bar, and I'll meet you there. Hand me a brief, and you'll get too much energy in return.
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I believe you get out what you put in, which is why I pour myself into this shit. I care a lot, push past the obvious, and obsess over the details normal people ignore.
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It's honestly a little sick.
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Wanna understand me on a deeper level? Let's set up a call or coffee date. I'm muuuuch more fun IRL.